Course fees
Working Professionals as trainers
Trainers Experience
Student Web Portal
Class Room Infrastructure
Reference Pay
Instalment
Lab Infrastructure
Who are our trainers?
Student’s Ratings
Trust & Credibility
Fees Negotiable?
Best Digital Marketing Course in Bangalore & Top Digital Marketing Training Institute
BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE
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Best Digital Marketing Course in Bangalore & Top Digital Marketing Training Institute
Bangalore Training Academy - Best DIGITAL MARKETING training institute in
bangalore course highlights:
Free Orientation & Demo Classes - Connect with best DIGITAL
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advice.
Hands On Experience - DIGITAL MARKETING Server Access will
be provided during the course to practice.
Job Assistance - Our dedicated HR department will help you
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Learn about course details, fee, faculty and class timings.
DIGITAL MARKETING CURRICULUM
WEBSITE DESIGNING
WITHOUT CODE (WORDPRESS)
1. Introduction to Digital Marketing
✓ What is Digital Marketing?
✓ Digital Marketing Vs
Traditional Marketing
✓ Why digital marketing is so
important?
✓ What jobs can you get with
digital marketing?
✓ What are the Major Modules in
Digital Marketing?
2. Web Designing without Code
✓ Introduction to Web Designing
✓ How does the Website work?
✓ Types of Websites
✓ Static, Dynamic and CMS
Websites
✓ Blog v/s Website
✓ What is Responsive Website
✓ Types of Domains
✓ Types of Hosting
✓ How to buy a Domain and Server
✓ Host a Website to server
✓ How to install WordPress
✓ Applying and modifying
WordPress themes
✓ How to install plugins in
WordPress
✓ How to Install tracking codes
and optimization codes
✓ How to Create a Simple Contact
Form in WordPress
✓ Setup / Configure Contact Form
in WordPress
✓ Website Optimization
✓ Website speed test analysis
✓ Diagnosis/Audit of the Present
website & business
✓ Test on Website designing
(WordPress)
✓ Assignments on Website
designing (WordPress)
3. Assignments & Exams
4. Live Project on Web Designing
Search Engine Optimization (SEO) Training
1. Introduction to Search Engine Optimization
✓ What is search engine
optimization?
✓ Different Types of Search
Engines
✓ How does a search engine work?
✓ How is search engine
optimization important for business or company?
✓ Google Search Engine
Architecture & SERP Layout
✓ Google Algorithms and Google
Search Engine Updates
✓ Operators used in SEO
2. Google Search Console (Web Master tool)
✓ What is Google Search Console?
✓ How to do Website verification
in Search Console?
✓ Setting up Google Search
Console
✓ Website Performance
✓ URL inspection
✓ Index
✓ Site Index Coverage
✓ Crawls Errors and Stats
✓ Sitemaps Generation &
update
✓ Robots.txt file Generation
& update
✓ Enhancements
✓ Mobile usability
✓ Accelerated Mobile Pages (AMP)
✓ Sitelinks search box
✓ Links
✓ External links
✓ Internal links
✓ Security & Manual Actions
✓ Security issues
✓ Manual actions
3. Business / Website Analysis
✓ What is Business Analysis
✓ What is Keyword Research
✓ Benefits of Keyword Research
✓ Keywords Research and Analysis
✓ Types of Keywords
✓ Keyword Research Methodology
✓ Keyword generation ideas
✓ Google keyword suggestions
✓ Google Keyword Planner Tool
✓ Paid Keyword Tools
✓ Finalizing the Keywords List
✓ Competition Analysis &
reports
✓ Web position Analysis &
reports
4. On-page Optimization
✓ What is On-page Optimization
✓ Types of On-Page SEO
Techniques
✓ Domain Name Optimization
✓ URL Optimization
✓ Page Title Optimization
✓ Meta Description Optimization
✓ Headings & Footer
Optimization
✓ Body Tags Optimization (H1,
H2, H3, H4, H5, H6)
✓ SEO Content Writing
Optimization
✓ Alt Tag / Anchor Links
Optimization
✓ Keyword Density Optimization
✓ Images Optimization
✓ Sitemaps Optimization
✓ Robot.txt Optimization
✓ Canonical Links
✓ Structured data / Rich
Snippets (Schemas)
✓ Google Answer Box Optimization
4. Off page Optimization (Link Building) techniques
✓ What is Off page Optimization
✓ Link building guidelines
✓ Importance of Link Building
✓ Link building Methods
✓ Link building techniques
✓ Directory Submissions
✓ Google My Business SEO
✓ Social Bookmarking
✓ Social Media Engagement
✓ Classified Posting
✓ Press Releases
✓ Forum Submission
✓ Article Submission
✓ Document Submission
✓ Image Submission
✓ Infographics Submission
✓ Video Submission
✓ Podcast Submission
✓ Web2.0 Submission
✓ Question and Answer
✓ Local Business Listing
✓ Link exchange schemes
✓ Influencer Outreach
✓ Guest Author
✓ Competitor Links Analysis
Tools
✓ Link checking tools
5. Server/Web Performance Optimization techniques
✓ SSL certificate/ HTTPS
✓ 301 Redirects
✓ Cloud-based Website Monitoring
✓ 404 Errors solutions
✓ HTTP requests reduction
✓ File compression
✓ Web caching optimization
✓ Code minification
✓ Lossy compression
✓ Database Optimization
✓ Web Font Performance
Optimization
✓ Page Speed Analysis
6. Black Hat and Grey Hat SEO Techniques
7. SEO Auditing Tools
8. Assignments & Test on SEO
9. Implementation of SEO on a Live project
Search Engine Marketing (SEM)
1. What is Search Engine Marketing
2. Overview Google Adwords
✓ Account Setup
✓ Google Adwords (Old Version)
& Google Ads (New version)
✓ Google Ads Interface
✓ Google Ads Recent Changes
✓ Google Ads Account structure
✓ Google Ads Ad formats
✓ Types of Google Ads campaigns
✓ Selection of goals
3. Search Network Marketing (PPC/Text Ads)
✓ What is Search Network
Marketing?
✓ What is PPC marketing?
✓ Creating Search Network
Campaigns
✓ Targeting Locations and
Audiences
✓ Budget & Bidding
techniques
✓ Ad Scheduling
✓ Ad Extensions
✓Ad Extensions
✓Sitelinks Extension
✓Callout Extension
✓Structured Snippet Extension
✓Call Extension
✓Message Extension
✓Location Extension
✓Affiliate Location Extension
✓Price Extension
✓App Extension
✓Promotion Extension
✓Automated Extensions
✓ Creating Ad group
✓ Creating Ads and Adding
keywords
✓Ads Optimization
✓Keyword Match Types
✓ Search network techniques
4. Display Network Marketing (Banner Ads)
✓ What is Display Network Ads?
✓ What is Display Network
Marketing?
✓ Objectives of Display Campaign
✓ Creating Display Campaigns
✓ Locations, Audiences &
Demographic Targeting
✓ Topic based & Placement
Targeting
✓ Creating Display Ads
✓ Custom Display ads
✓ Dimensions of Custom ads
✓ Responsive Display ads
✓ Dimensions of Responsive ads
✓ Gmail Display Ads
✓ Dimensions of Gmail ads
✓ Conversion Tracking
✓ Types of Conversions
✓ Website Conversions
✓ App Conversions
✓ Call Conversions
✓ Offline Conversions
✓ Display Remarketing campaigns
✓ What is Remarketing in Google
Ads?
✓ Types of Remarketing Audience
✓ Website audience
✓ App Audience
✓ Customers/Convertors List
✓ Custom Remarketing List
✓ Creating Display Remarketing
campaigns
✓ Remarketing Ads
5. Video Network Marketing (Youtube Ads)
✓ What is Video Network Ad?
✓ Connect Youtube account to
Google Ads account
✓ Different types of video ads
on youtube
✓TrueView ads (In-Stream or
Discovery/In-Display) (skippable)
✓Pre-Roll ads (non-skippable)
✓Bumper ads (non-skippable)
6. Shopping Ads (Ecommerce Ads)
✓ What is Google Shopping Ads?
✓ Setup of Google Shopping
Account
✓ Connect Google Merchant Center
Account to Google Ads account
✓ Data feed Setup
✓ Types of Data feed &
Properties of Data feed
✓ Creating Shopping Campaigns
✓ Creating Shopping Ad groups
and Product groups
✓ Creating Shopping ads
✓ Google Shopping Bidding
strategies
✓ Reporting and Analysis of
shopping ads
7. App Promotions (App Installs)
✓ What is App Promotion
marketing?
✓ How to Promote app
installations on Play store or search network?
✓ How to get more installs
through App Promotion marketing?
✓ Types of App Promotion
campaigns
✓ Creating App Promotion
campaigns
✓ Creating App Promotion
Adgroups
✓ Creating App Promotion Ads
✓ Bidding Strategies
✓ Location & Device
Targeting options
✓ Create Audience engagement for
Remarketing
✓ Reporting
8. Smart Campaigns (Local Business Ads)
✓ What is Smart Campaign?
✓ How to setup Google My
Business Account
✓ How to Connect Google My Business
Account to Google Ads
✓ Types of Smart Campaign
advertising goals
✓ Targeting Locations
✓ Targeting Keywords &
Exclusion
✓ Ad Extensions
✓ Reports & Analysis
9. Google Ads Bidding strategies, Ads Auction, Ad Formats
and Guidelines
✓ Bidding Strategies types
✓Target CPA (Cost Per
Acquisition)
✓Target ROAS (Return on Ad
Spend)
✓Maximize Conversions
✓Enhanced Cost Per Click (ECPC)
✓Maximize Clicks
✓Manual CPC Bidding
✓Target Search Page Location
✓Target Outranking Share
✓CPM Bidding (Cost Per Thousand
Impressions)
✓vCPM Bidding (Cost Per Viewable
Thousand Impressions)
✓CPV Bidding (Cost Per View)
✓Target Impression Share Bidding
✓ What is Ads Auction?
✓What is Ad Rank in google ads?
✓What is Quality Score
✓How to improve Quality Score in
adwords
✓How Quality Score affects the
Cost?
✓Improving Ad Relevance
✓Improving Landing Page
Experience
✓Auction Insights Tool
✓ Ad Formats and Guidelines
✓Types of Ads
✓Expanded Ad Format
✓Responsive Ad Format
✓Structure of Ad
✓Elements of Effective Ads
✓Examples of Ads (Best &
Worst)
✓Google Ads Guidelines
✓Copyrights & Trademark
Guidelines
10. Google Ads Tools & Settings
✓ Account access
✓ Linked Accounts
✓ Billing Settings
✓ Billing Summery
✓ Performance planner
✓ Keyword planner
✓ Ad preview & Diagnosis
✓ Display planner
✓ Audience manager
✓ Bid strategies
✓ Quality Score and Its
Importance
✓ Rules
✓ Scripts
✓ Conversions
✓ Tracking the Conversions for
Multiple Product
✓ My Client Centre (MCC)
✓ Change History Tool
✓ Adwords Editor Tool
✓ Automate Tool
✓ Columns Customization
✓ Alerts Setting
✓ Filters
✓ Dimensions Reports
✓ Auction Insights Report
11. Yahoo Native Ads
12. Microsoft Bing Ads
13. Assignments & Exams
14. Live Projects on Google Ads, Bing Ads, Yahoo Ads
15. Certification
Social Media Marketing (SMM & SMO)
1. Introduction to Social Media Marketing
✓ What is Social Media Marketing
& Optimization?
✓ Importance of Social media
marketing for a business or company
✓ Setting up a Social Media
optimization Strategy
✓ Different types of social
media platforms
2. Facebook & Instagram Marketing
✓ Importance of Facebook &
Instagram
✓ How to Create Facebook
Business page
✓ How to Create Instagram
Business account
✓ Competitor’s Facebook &
Instagram Accounts analysis
✓ How to do Facebook Business
page Optimization
✓ How to do Instagram Business
account Optimization
✓ How to Create a Facebook
Group?
✓ Facebook & Instagram
Organic Reach strategies
✓ Increase Facebook &
Instagram Engagements Organically
✓ How to build your brand on
Facebook & Instagram
✓ Importance of Hash (#) tags in
Instagram & Facebook
✓ How to use Stories in
Instagram & Facebook?
✓ Live streaming in Facebook
& Instagram
✓ IG TV in Instagram
✓ How to create a channel on
IGTV?
✓ Integrating Instagram Business
Account with Facebook Business Manager
✓ Facebook & Instagram
Marketing or Advertising
✓Create Facebook Business
Manager
✓Business Manager Overview
✓Set up a Facebook Advertising
Account (Ads Manager)
✓Types of Facebook marketing
objectives?
✓Campaign objective
✓Awareness
✓ Brand Awareness
✓ Reach
✓Consideration
✓ Traffic
✓ Engagement
✓ App Installs
✓ Video Views
✓ Lead Generation
✓ Messages
✓Conversion
✓ Conversions
✓ Catalogue Sales
✓ Store Traffic
✓ Campaign bid strategies
✓ Ad Set
✓Audiences: Locations, Age,
Gender, Languages
✓Detailed targeting:
Demographics, Interests, Behaviours
✓Connections: Facebook Pages,
Apps, Events
✓Placements: Automatic, Manual
✓Budget & schedule
✓ Ad
✓Identity
✓Format
✓ Instant Experience
✓ Lead Form
✓Text & links
✓ Conversion tracking
No Interview Questions Found..
Course fees
Working Professionals as trainers
Trainers Experience
Student Web Portal
Class Room Infrastructure
Reference Pay
Instalment
Lab Infrastructure
Who are our trainers?
Student’s Ratings
Trust & Credibility
Fees Negotiable?
Very competitive and affordable.
Yes
Min 7+ Years experience
We have a dedicated students portal
All classrooms are Ventilated with power backups.
We pay Rs 1000 for every student you refer.
Yes its very flexible, you can pay the fees in instalment
We Have Excellent Lab Facility and Provide server access
IT consultants,Solutions Architects, Technical Leads
5 ***** ratings from more than 4000 students
Very High
Definitely yes we understand the financial situation of each student
Really less fees but compromise with the quality
Very Few
Trainers have less exposure to real time work.
None
Very few institutes
None
Very few institutes
None
hire full time trainers with very little experience
Mixed
Moderate.
Very few